A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor ‘lands’ after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.
When it comes to digital marketing campaigns, one of the most critical components is the landing page. A landing page is a web page designed specifically for a marketing campaign, with the goal of converting visitors into leads or customers. It’s often the first impression a potential customer has of your brand, and it plays a crucial role in determining whether or not they will take the desired action. These are the essential purposes of a campaign landing page and how to optimize it for success.